Get BookMarketing Data Science Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

[Free Ebook.ReLo] Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

[Free Ebook.ReLo] Marketing Data Science Modeling Techniques in Predictive Analytics with R and Python (FT Press Analytics)

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Book Details :
Published on: 2015-05-22
Released on:
Original language: English

Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.   Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis.   Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance. Archives - Philly.com Archives and past articles from the Philadelphia Inquirer Philadelphia Daily News and Philly.com. jobs2careers.com/click.php We would like to show you a description here but the site wont allow us. PageInsider - Information about all domains Own a website? Manage your page to keep your users updated View some of our premium pages: google.com. yelp.com. yahoo.com. microsoft.com. Upgrade to a Premium Page Make a Refundable deposite :: Express HelpLine Your personal information and card details are 100% secure. About Us Recent Question User Login Security & Privacy Policy Question list Terms of Service ... US State Department - Policy - Directorate of Defense ... Commodity Jurisdiction Final Determinations Instructions: The Commodity Jurisdiction Results table is sorted by Determination Date (descending) and Manufacturer ... Creamies Back in the late 1950s Creamies was asked by a grade school principal to make a frozen treat with milk instead of sugar water. Creamies developed an ice milk bar made ... Scambusters.org Internet Scams Identity Theft and ... Since November 1994 Scambusters.org has helped over eleven million people protect themselves from scams... Scambusters is committed to helping you avoid getting ... T-Stor: Statistical Summary Action Number of times browse 8438580 browse_by_item 8086458 Searches Performed 3623235 Item Views 1675086 Bitstream Views 879522 InformationWeek News Connects The Business Technology ... If your data quality is suspect your analytics program may also be doomed. Here's a look at today's data quality challenges and how to tackle them. Deli Brands of America Discover Deli with a Difference! Established in 1932 Deli Brands of America has a tradition of quality and value that is unsurpassed.Your customers will taste the ...
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